Thursday, June 2, 2016
Marketing the 100-Something Movies List
Back in late November of the last year people could still say, “It’s 2015,” to justify their politics, The Author’s Files decided to run a narrowly segmented print advertising campaign targeting students of Beatissima who were preparing to turn in for the long winter and watch a lot of subpar television on their iPhones. The fliers were to be posted on the so-called “Freedom Wall” outside the cafeteria in such quantities and visual variations as were absolutely necessary to catch the attention of an extremely inattentive demographic. It didn’t work, but we put too much effort into the project to let the posters just disappear after the run. Maybe they’ll find a more understanding, cynical audience right here. If there doesn’t seem to be any binding logic or textual theme behind any of these, that was the idea, because Beatissima as an institution doesn’t think in logic or in text.